Institute of Social Work

Or how to give meaning to your job

Client: Institut du Travail Social - Tours
Services: Brand identity, Design, Art Direction, Website development

A new brand identity for a better attractiveness


The “Institute of Social Works” (l’Institut du Travail Social de Tours, France) faced a decline in the attractiveness of its business and a lack of knowledge about.

How to value the wealth of social work professions and give meaning to the public?

Who said that one could not become rich (in a human meaning) while working in the social fields?

To highlight all the human wealth of these jobs and values that flow from them to attract new candidates.

Design of a new and more modern brand platform. Writing messages, brand identity and deployment of communication tools: redesign the website, video testimonials sharing real experiences, social media campaign, display, postcard, quiz…