A new brand identity for a better attractiveness
The “Institute of Social Works” (l’Institut du Travail Social de Tours, France) faced a decline in the attractiveness of its business and a lack of knowledge about.
How to value the wealth of social work professions and give meaning to the public?
Who said that one could not become rich (in a human meaning) while working in the social fields?
To highlight all the human wealth of these jobs and values that flow from them to attract new candidates.
Design of a new and more modern brand platform. Writing messages, brand identity and deployment of communication tools: redesign the website, video testimonials sharing real experiences, social media campaign, display, postcard, quiz…