Institute of Social Work

Or how to give meaning to your job

Client: Institut du Travail Social - Tours
Services: Brand identity, Design, Art Direction, Website development

A new brand identity for a better attractiveness

 

Context
The “Institute of Social Works” (l’Institut du Travail Social de Tours, France) faced a decline in the attractiveness of its business and a lack of knowledge about.

Problem
How to value the wealth of social work professions and give meaning to the public?

Insight
Who said that one could not become rich (in a human meaning) while working in the social fields?

Idea
To highlight all the human wealth of these jobs and values that flow from them to attract new candidates.

Concept
Design of a new and more modern brand platform. Writing messages, brand identity and deployment of communication tools: redesign the website, video testimonials sharing real experiences, social media campaign, display, postcard, quiz…