Alcatel Mobile is internationally acclaimed for the design and marketing of smartphones and connected devices and has redefined the mobile mass-market by bringing the latest mobile technologies to everyone.
Background and objectives
In order to develop Alcatel’s brand visibility and improve both the online and in-store sales of its mobiles across over 15 European countries, Buzznative has been partnering with Alcatel’s EMEA marketing team on a daily basis for many years to work on the animation of its eCommerce website.
Concept
As a trusted partner, we worked across a broad range of Alcatel’s eCommerce needs, including:
- Design (banners, visuals, web design, digital graphic design, infographics, video tutorials and training…)
- Technical development (CMS Magento leader of the e-commerce, Amazon Web Services hosting)
- Maintenance (TMA, TME)
- Content management (management and updating)
- Consulting and optimization (AB Testing, organic SEO, analysis of traffic statistics)
