Background and objectives
The “switchiteasy” box is a smart, patented, connected electrical junction box. It replaces the current domestic box without fuss to transform old-fashioned homes into smart, modern connected homes. As part of its launch on the market, the brand was looking for a partner that was able to help it define its visual identity.
Solutions
Switchiteasy turned to Buzznative the communication agency in Orléans, Paris and london, to create its entire brand identity. Our solution was to add value by designing a logo that was tailored to its target audience and which reflected the specificity of the brand and its charter of use on all media.
