Background and objectives
The “switchiteasy” box is a smart, patented, connected electrical junction box. It replaces the current domestic box without fuss to transform old-fashioned homes into smart, modern connected homes. As part of its launch on the market, the brand was looking for a partner that was able to help it define its visual identity.
Switchiteasy turned to Buzznative to create its entire brand identity. Our solution was to add value by designing a logo that was tailored to its target audience and which reflected the specificity of the brand and its charter of use on all media.