Writing the History with Bic®

Newsjacking campaign

Client: Bic
Services: Content creation, Social media, Design, Copywriting

Writing the History with Bic®

Context

In July 2018, the World Cup is in everyone’s mind… and especially in ours. Everybody talks about it every day and brands compete with ingenuity and creativity to get noticed.

 

Problem

How to surf the hot news to engage Bic’s Facebook and Instagram community?

 

Insight

Bic brand accompanied us, and still accompanies us, in all the key moments of our personal History: our first lessons, our revisions, our first love’s words, our first school degree, our first check…

 

Idea

Are « Les Bleus » (the French football team’s name) writing History on this World Cup? We believe in it and we do not see it without Bic. It’s so obvious to us that we decided to spontaneously support « les Bleus » in our own way with Bic.

 

Concept

A “newsjacking” activation for the French team matches: copywriting and artistic creation of French and Belgium social media posts, wordings and visuals according to the different scenarios (pre-match encouragement, victory, defeat…).

 

Results

More than 200K organic views, more than 6700 likes, comments and shares… What a win!

campagne newsjacking social media agence creative buzznative paris france