A chatbot for the sport!

VI Nations Event

Client: Rugby French Federation
Services: Campaign, Chatbot, Facebook, Digital


Context and objectives

Driven by the desire to offer its fans an innovative digital experience during the VI Nations contest, the French Rugby team trusted us to develop its Facebook Messenger Chatbot.



In order to answer this request, we proposed the setting up of a Chatbot Messenger: The Reporter of “Les Bleus” (the French rugby team’s name). By activating a conversation with the keyword #PlusdeBleu, the fan enters an automated (and personalized) conversation with the FFR, helping him discover players’ news during the competition and try to win match tickets and jerseys.
The user can also send a message of support to the players and perhaps have the chance to see his message broadcast on the stadium edge screens!