Banana Republic, a surprising… launch!

Ephemeral shows to catch the people attention

Client: Banana Republic
Services: Creative concept, Event production, Video production

EPHEMERAL SHOWS… TO CATCH PEOPLE ATTENTION

Context and objectives

For the come-back of the Banana Republic brand (from Gap group) in France, the goal was to celebrate the launch of the new flagship on the Champs Elysees in an original way and generating buzz.

Solutions

The Buzznative communication agency created and produced the event in the Paris’ streets: three days of ephemeral shows with men and women models using New York yellow cabs to go to each main spot (Bastille, Opéra, Champs Elysées, République…).
Creation of static and dynamic captures of the event.

Results

Increased visibility in the street with 12 visited places (15 000 branded bags distributed to passers-by on the Champs Elysees, Opera, Bastille…) and on the web with video and pictures displayed on the brand’s social networks, on the web and with journalists and fashion influencers.
Direct traffic generation into the flagship.