Pillivuyt, from the web… to the plate!

How to generate traffic in store thanks to web tools?

Context
Pillivuyt, the largest French manufacturer of porcelain recognized as a Living Heritage Company, is a company created 200 years ago with a real history. Driven by the desire to get closer to its consumers, Pillivuyt opened an ephemeral shop in Bourges and relied on the Buzznative agency to promote locally this shop.

Concept & results
In a drive to store activation, we combined Facebook and Google networks to reach a local qualified target. The operation was a success and confirmed Pillivuyt in the opening of ephemeral shops.

Client: Pillivuyt
Services: SEA, Web to store campaign, Drive to store campaign