How to put young talents in the best position to focus on their performance rather than on their stewardship?
Context and objectives
As part of the Nike Academy (football training center run by Nike based in St Georges (UK)), the world’s leading brand in the manufacture and marketing of sporting goods gives a chance to young players (from 16 to 19 years old) having had the opportunity to integrate a younger training center. For its travel to Paris, the Nike Academy has consulted the communication agency Buzznative for the design and implementation of a mobile application delivering the best service and welcome to this team of international players.
We worked on the design and technical development of the Nike mobile application integrating a multitude of services: simple and effective planning, activities key informations, places mapping, display of the information according to the time, one-click call contacts… At a glance and in a few swipes (lateral movement with your thumb on the screen), players could access all the needed informations to live a great experience in France.