Pillivuyt, from the web… to the plate!

How can you generate in-store traffic with online tools?

Background

Pillivuyt, France’s largest French porcelain manufacturer is recognized as a “Living Heritage Company.” Founded 200 years ago, it has a deep, rich and venerable history. Driven by the desire to get closer to its consumers, Pillivuyt opened a temporary “brick and mortar” store in Bourges and called on Buzznative to promote it locally.

Concept & results

In our “drive-to-store” activation, we successfully combined different online networks to reach local, qualified targets. On Facebook, for example, users had easy access to the best available route so as to easily reach the store. The operation was a success and supported Pillivuyt in the opening of its temporary stores.