As part of the digitization of its sector of activity, the brand Thermor has provided tablets to its BtoB sales force BtoB. To enrich the customer experience of the brand in appointments, the brand sales representatives wanted to get a sales support tool and presentation highlighting their products in a dynamic way.
How to enrich the customer experience of the brand in appointments or on trade show thanks to the digital devices?
We are all used to paper catalogs, to touch the support with fingers. While providing access to key product information, support remained “traditional” whereas tablets are synonymous with modernity and innovation.
In order to answer the representatives mobility problem, the Buzznative communication agency has developed an iOS tablet application that can be used offline. Offering a fluid and intuitive navigation among the various integrated media, this iOS application is installed on the representatives devices. The strengths of the application? At the end of the demonstration, the customer fills in his informations for receiving the application’s link and using it into his own shop, helping him to sell more easily the new products.