When athletes become brands
Context and objectives
For several years now, clubs have understood that sport is becoming increasingly important to the public, thus increasing advertising revenues thanks to merchandising. Professional players (and high-level athletes in general) have recently also set themselves, developing their brand to satisfy their biggest fans. The player of the France team and of the legendary Manchester United club Anthony Martial has also sought to develop his visibility and offer an experience to his community of fans.
Fans are addicted to their favorite professional players and follow them closely. They are constantly informed about live statistics of their favorite players and know (almost) everything about them. They feel the need to be unbeatable on the subject.
Creation and branding design of the AM9 brand for Anthony Martial.
Development of its new website broadcasting live statistics (from Opta solution).